VelvisCali

I was out of town at a conference and my wife texts me, "Just for kicks, you should make some clothing and call it VelvisCali." That's a nickname given to me by a colleague — a little bit velvet Elvis with a SoCal vibe.

Then a few years later, I bragged about a hoodie I bought from a boutique in Ventura, California. My cousin Grant comments, "I got art, big boy. Let's do our own." So the Eli Enz collection features his artwork.

Plus, my friends and I like to create band names from phrases that organically creep into conversations. So while you're here, grab some merch from bands that don't exist — but should.

So that's VelvisCali®. A combo of rock, surf and moto styles, a SoCal attitude.